Wednesday 21st June 2006, NBC Nieuwegein
Today we visited the Adobe Live event, previously in Cologne – London – Paris – Stockholm – Milan and Barcelona.

10.00 – 12.30 Session I: The Creative Revolution
An introduction of the adobe live event, focusing on the merge of Macromedia and Adobe. Some figures about the spread of Flash Player (98% on pc’s), the future of flash content, about a billion people will have a flash enabled connection in 2007, from their mobile phone, computer or tablet pc. What was nice to see was the fact that flash is getting into consumer electronics, examples of flash interfaces in a Jaguar Car, on lots of mobile phones in Japan, but also unexpected applications like a internet connection and flash interface enabled display on a household freezer.

13.00 – 14.30 Session II: Digital Video, Animation and Web
Three interesting sessions by Phill Miller, Ralph Hauwert and Greg Rewis.
- Flash platform: power of Flash Lite, Flex and Flash Media Server. When developing Flash 8, the focus was on expressiveness, this means with flash 8 it is easier to use a set of new visual tools, like blend modes, filters, advanced text controls and the use of video. Also the development of Flex has taken a leap forward, the release of Flex 2 is on it’s way and the innovative note is that Flex 2 uses AS3 (action script 3) while Flash 8 is still using AS1&2 at the moment. People with a Flash 8 license do get a free update to a AS3 enabled version. Flex builder uses a the MXML file type in combination with SWF to make dynamic applications. Very suitable for interface design, charts and statistics.
Check out Adobe Labs to see the Flash 9 player and lots of other software.
-Flex 2 for designers. Design and Development of Rich Internet Applications using Flex 2.0 Ralph Hauwert gave a lecture about the use of Flex 2 for creating RIA. The new version of the program that will soon be available is easy to use for creating applications. It has very advanced scalability tools that allow you to run applications full screen, but also add motion tweening to page transitions. It’s also a suitable application to create online shops, allowing the user to drag an drop products, compare products. The flex 2 software can also be integrated with AJAX created web content.
For examples check out http://labs.adobe.com/showcase/
-Flash, Future of Interface Design, Adobe is revolutionizing interfaces. The third and last lecture was by an inspiring World Wide Evangelist Greg Rewis. Not only did he put up a nice presentation he also entertained the audience. A nice story which starts with the “skip intro design†that made flash famous, but also a short talk about the human evolution from orang-utan, to sophisticated human, to computer addicts. A revolution in flash content on mobile phones is FlashCast, a kind of podcast like information push to your mobile phone that finds your mobile instead of you finding the information.
A great inspiring links from Greg Rewis: Leo Burnett & Leapster World

15.00 – 16.30 Session III: Web and Motion, interactive Flash Video & Vector Animation by Greg Rewis, Jason Levine and Mordy Golding
- Power of Flash Video, the second lecture from Greg was mostly about the new features of FLV (flash video), allowing to play video using masks. Using opacity in video layers. Making interactive FLV’s using layers and opacity. Making a rendering or filming a piece of video in front of a green screen, keying out the background using after effects. Then exporting it as a FLV gives you all these advantages, and you can also use the new flash effect on your artwork, like motion blur, drop shadow, and other filters and blendmodes.
Inspiring example: Sony Underworld Evolution Video Seamless integration of flash content and interaction and video.
-Next level of Web and DV Integration, lecture by Jason Levine a crazy Adobe evangelist. The lecture focused on sound and soundquality in online video content. A good minute of stereo sound is about a megabyte of information, whereas one minute of good video is about ten times that. These days many companies tend to take down the quality of sound for faster streaming. With the use of adobe audition you can do two wonderful things, first use your Photoshop tools to find and delete noise from your music, second you can normalize the audio, and boost the frequencies that are most important, for example with a voice over this would be the mid frequency of 1 to 5 kHz. When you crank that volume up a bit, before encoding it at no lower rate then 96kbits you’ll have crisp and clear sound with your video content.

If you don’t believe all this, then check out this 29mb music video, and really listen.
John Gold – Cactus Flower
-Vectorgraphics for motion by Mordy Golding, illustrator specialist. This guy can draw anything in illustrator, but what’s his opinion about drawing by hand:
‘If you put an apple in front of me I’m going to eat it, not draw it’
Interesting approach to using illustrator for motion graphics in vector. He presented a couple of cool tricks with 3d bevel & extrude tool. Short tutorial to make a simple 3d die animation:
Step1 – Create the illustrator object, from 2d vector lines
Step2 – Object, 3D Bevel & Extrude option
Step3 – Create 2d symbols to put on the sides of your object
Step4 – Add symbols to the different sides using Artwork Mapping
Step5 – Copy the object to different location on your canvas, rotate it
Step6 – Apply the blend object, with 10 steps, (illustrator now calculates the frames)
Step7 – Use a very handy tool, called release to layers, (in flash distribute to layers)
Step8 – Save-for-web as SWF (check the animate blends option)
That’s how you create simple 3d animations, in vector, with illustrator. You could also add hotspots, for html links.
We hope you enjoy reading this event report as much as we enjoyed being there, feel free to comment, or ask questions of any kind. Studio469