Martijn is a snowboarding football player surfer, that’s trying to run its own marketing agency while he’s a fulltime student with a special interest for functional designs. He achieve(d/s) his academical background at Tilburg University while studying International Business and a Master in Marketing Management. His special interest in design and marketing reflected in his bachelor thesis about the future of customization. This interest follows from his desire to recognize and set up trends in marketing. For this reason the mission of his agency vanGrotel&Jegerings is to supply companies in need of creative and innovative marketing solutions. He’ll contribute to 469 by his Marketing Monday column as well as trend briefings.

Loves: that nothing is impossible, therefore he loves to ride his snow/surfboard

Hates: people that believe certain behavior is childish and that you should behave as the majority expects you to do. As well as companies that claim to stick to routine and/or focus purely on the short term.

Character Description: A stubborn naïve opportunist that tries to remain ethically right while believing nothing is impossible as a perfectionist.

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