Comments on: Marketing Monday #9: The Path to Customization http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm Designers' point of view Wed, 20 Aug 2008 08:01:58 +0000 http://wordpress.org/?v=2.5.1 By: py http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm#comment-7714 py Tue, 31 Jul 2007 12:44:26 +0000 http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm#comment-7714 <p>In asia, there is an increasing business influx of product customization for laptop and handphone skins. The fact that these business are doing well shows the increasing need in people wanting to personify their products. </p> <p>So it's good to see you touch on the issue of customization.</p> In asia, there is an increasing business influx of product customization for laptop and handphone skins. The fact that these business are doing well shows the increasing need in people wanting to personify their products.

So it’s good to see you touch on the issue of customization.

]]> By: Martijn http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm#comment-7136 Martijn Mon, 16 Jul 2007 20:21:14 +0000 http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm#comment-7136 Of course there are always exclusions that stress the rules, however I think when we approach this hypothetically the normal development of a product will follow this route. Producers will try to offer more and more options (genderization + categorization). You could probably name these two stages optionization... More and more options are offered. The surplus of offering options is offering customization. It's one step further and normally (to make it cost-efficient) current products will have to follow this path to stay successful, however newly designed products might already be their competitors one step ahead. Of course there are always exclusions that stress the rules, however I think when we approach this hypothetically the normal development of a product will follow this route. Producers will try to offer more and more options (genderization + categorization). You could probably name these two stages optionization… More and more options are offered. The surplus of offering options is offering customization. It’s one step further and normally (to make it cost-efficient) current products will have to follow this path to stay successful, however newly designed products might already be their competitors one step ahead.

]]> By: Brian http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm#comment-7134 Brian Mon, 16 Jul 2007 20:04:34 +0000 http://www.studio469.com/blog/2007/07/marketing-monday-9-the-path-to-customization.htm#comment-7134 Nice article and interesting theory, so how about these different outcomes: genderization, categorization and customization. Does is always happen in this order? Couldn't categorization or customization happen before genderization happens? How about customization before genderization, or customization as a way of genderizing? What are your thoughts on these outcomes, and the order in which they occur. Nice article and interesting theory, so how about these different outcomes: genderization, categorization and customization. Does is always happen in this order? Couldn’t categorization or customization happen before genderization happens? How about customization before genderization, or customization as a way of genderizing? What are your thoughts on these outcomes, and the order in which they occur.

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