Comments on: Marketing Monday #8: Creatiotivity http://www.studio469.com/blog/2007/06/marketing-monday-8-creatiotivity.htm Designers' point of view Wed, 20 Aug 2008 07:42:51 +0000 http://wordpress.org/?v=2.5.1 By: Martijn http://www.studio469.com/blog/2007/06/marketing-monday-8-creatiotivity.htm#comment-6241 Martijn Wed, 20 Jun 2007 07:38:03 +0000 http://www.studio469.com/blog/2007/06/marketing-monday-8-creatiotivity.htm#comment-6241 Personally I like to in a group, without any leader, however I think this can only be done in a group where nobody wants to be/is the natural leader. Because many times when you brainstorm with some strangers, some persons try to gain power during the brainstorm and this could be very influential to the output. When one person is chosen at the beginning, this person will have the authority to control the brainstorm in such a way, every one can contribute and benefit from eachother. Therefore I think most brainstorms will need a facilitator, some who controls and manages the brainstorm. What techniques to be used in a brainstorm depends on the purpose of the brainstorm, I think there are many techniques that could fit to the creatiotivity, I mainly depends on how they are implemented. Personally I like to in a group, without any leader, however I think this can only be done in a group where nobody wants to be/is the natural leader. Because many times when you brainstorm with some strangers, some persons try to gain power during the brainstorm and this could be very influential to the output.
When one person is chosen at the beginning, this person will have the authority to control the brainstorm in such a way, every one can contribute and benefit from eachother.
Therefore I think most brainstorms will need a facilitator, some who controls and manages the brainstorm. What techniques to be used in a brainstorm depends on the purpose of the brainstorm, I think there are many techniques that could fit to the creatiotivity, I mainly depends on how they are implemented.

]]> By: Brian http://www.studio469.com/blog/2007/06/marketing-monday-8-creatiotivity.htm#comment-6227 Brian Tue, 19 Jun 2007 22:08:26 +0000 http://www.studio469.com/blog/2007/06/marketing-monday-8-creatiotivity.htm#comment-6227 I guess you should always have a controller in a brainstorm or idea generation session. Or you should clearly plan the brainstorm before hand, so that you know the directions you want to go in. The term controller refers to being in control and thereby telling the other members what to do, and more important what not to do, or what ideas not to think about, which is a brainstorm killer. Anyhow there are lots of brainstorm techniques that the controller could try to implement, I guess that's where you were taking this, right? However what brainstorm techniques allow us to rationalise and be marketing focussed? So I've two questions: 1. What techniques for brainstorming could be rationally & creative? 2. Should there be a controller, leader in a brainstorm or do you prefer to start with a group strategy or just dive right into it? I guess you should always have a controller in a brainstorm or idea generation session. Or you should clearly plan the brainstorm before hand, so that you know the directions you want to go in. The term controller refers to being in control and thereby telling the other members what to do, and more important what not to do, or what ideas not to think about, which is a brainstorm killer. Anyhow there are lots of brainstorm techniques that the controller could try to implement, I guess that’s where you were taking this, right? However what brainstorm techniques allow us to rationalise and be marketing focussed? So I’ve two questions:

1. What techniques for brainstorming could be rationally & creative?

2. Should there be a controller, leader in a brainstorm or do you prefer to start with a group strategy or just dive right into it?

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