Comments on: Creative Columns #8: The Choice to be Happy http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm Designers' point of view Fri, 05 Dec 2008 10:32:54 +0000 http://wordpress.org/?v=2.6.3 By: Jan http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm#comment-12912 Jan Mon, 15 Oct 2007 16:15:11 +0000 http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm#comment-12912 "freedom of choice is what you want. freedom from choice is what you need." - Unknown “freedom of choice is what you want. freedom from choice is what you need.”

- Unknown

]]> By: Studio469 » Blog Archive » Creative Columns #12: Happy Birthday! http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm#comment-7741 Studio469 » Blog Archive » Creative Columns #12: Happy Birthday! Tue, 31 Jul 2007 22:41:17 +0000 http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm#comment-7741 [...] Creative Column #8: The Choice to be Happy [...] [...] Creative Column #8: The Choice to be Happy [...]

]]> By: PY http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm#comment-2819 PY Thu, 05 Apr 2007 16:35:06 +0000 http://www.studio469.com/blog/2007/04/creative-columns-8-the-choice-to-be-happy.htm#comment-2819 Hi Jan, Your article content reminds me of this term, kown as cognitive dissonance, whereby a person has to choose something between the choices he has. This was the definition I found: "Dissonance occurs most often in situations where an individual must choose between two incompatible beliefs or actions. The greatest dissonance is created when the two alternatives are equally attractive. Furthermore, attitude change is more likely in the direction of less incentive since this results in lower dissonance. In this respect, dissonance theory is contradictory to most behavioral theories which would predict greater attitude change with increased incentive (i.e., reinforcement). " from the link: http://tip.psychology.org/festinge.html Learnt about this when I was doing marketing course in uni, when the book mentioned about this word when a consumer chooses a good between his choices. Hope this will be of help. Good article..... Hi Jan,

Your article content reminds me of this term, kown as cognitive dissonance, whereby a person has to choose something between the choices he has. This was the definition I found:

“Dissonance occurs most often in situations where an individual must choose between two incompatible beliefs or actions. The greatest dissonance is created when the two alternatives are equally attractive. Furthermore, attitude change is more likely in the direction of less incentive since this results in lower dissonance. In this respect, dissonance theory is contradictory to most behavioral theories which would predict greater attitude change with increased incentive (i.e., reinforcement). ”

from the link: http://tip.psychology.org/festinge.html

Learnt about this when I was doing marketing course in uni, when the book mentioned about this word when a consumer chooses a good between his choices. Hope this will be of help.

Good article…..

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