Comments on: Marketing Monday #2: If Everybody Looked The Same http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm Designers' point of view Sun, 06 Jul 2008 16:10:37 +0000 http://wordpress.org/?v=2.5.1 By: Martijn http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-5469 Martijn Tue, 05 Jun 2007 07:02:10 +0000 http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-5469 <p>Well I think we both have our points here, Second Life has reasonable opportunities for both designers as well as other people. However what I meant to state in this column was the fact if Second Life has the opportunity to be 'the virtual world'. The fact that I hardly got beyond the infohub already shows a barrier that's build to enter Second Life. Current growth rates also show this problem. Second Life is a valueable initiative, but I think there needs to be a new better designed virtual world, to be successful.<br /> Don't get me wrong I think Second Life is a very good initiative and I'm very curious how it will develop in the near future. Furthermore I would very much like it to meet you in Second Life, so you can show me the things I've missed.</p> Well I think we both have our points here, Second Life has reasonable opportunities for both designers as well as other people. However what I meant to state in this column was the fact if Second Life has the opportunity to be ‘the virtual world’. The fact that I hardly got beyond the infohub already shows a barrier that’s build to enter Second Life. Current growth rates also show this problem. Second Life is a valueable initiative, but I think there needs to be a new better designed virtual world, to be successful.
Don’t get me wrong I think Second Life is a very good initiative and I’m very curious how it will develop in the near future. Furthermore I would very much like it to meet you in Second Life, so you can show me the things I’ve missed.

]]> By: tooter claxton http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-5447 tooter claxton Tue, 05 Jun 2007 01:10:00 +0000 http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-5447 Maybe you should have stayed on a little longer and maybe you should have done what designers are supposed to be doing; creating things. Being creative in a world without rules is what brings out the best in designers. Your compulsive need for rationality just shows your inability to deal with real freedom and your limited skills as a designer. Second life is what <i>you</i> make it. If you don't like the way everyone and everything looks the same then start building. And yes, there is morality in Second life, as soon as you meet people that think you're worth being friends with. And there is some rationality too, i hate to say. And as for 'natural authority' (come <i>on</i>); if you need that you should maybe retreat to the extremely virtual world of religion. But please don't act like you know everything about it when you obviously haven't spent enough time in Second life to get past the infohub. Maybe you should have stayed on a little longer and maybe you should have done what designers are supposed to be doing; creating things. Being creative in a world without rules is what brings out the best in designers. Your compulsive need for rationality just shows your inability to deal with real freedom and your limited skills as a designer.
Second life is what you make it. If you don’t like the way everyone and everything looks the same then start building.
And yes, there is morality in Second life, as soon as you meet people that think you’re worth being friends with. And there is some rationality too, i hate to say. And as for ‘natural authority’ (come on); if you need that you should maybe retreat to the extremely virtual world of religion.
But please don’t act like you know everything about it when you obviously haven’t spent enough time in Second life to get past the infohub.

]]> By: Jan van der Asdonk http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-181 Jan van der Asdonk Wed, 20 Dec 2006 22:45:25 +0000 http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-181 feeding time! [brian assumes i consume reading material...could be true] i liked the idea at first, but remain skeptical. such a thing is a far-away link from you "real" situation. so how real are your emotions who you reflect inside of this world? the balance is hard to justify; the same as when a camera is pointed at you; you start behaving different. in such a world there are now limits to what you can do. so i wonder how serious people take their second personality. it's like escapism all over the place! people who are afraid, misunderstood or who can't just be themselves in our "real" world can escape and act as they wish in this new world with their new identity. maybe it will eventually become a social gathering of people who are not social enough to roam the real world. [huge storage facilities where geeks are linked to sl and fed intravenously. i don't think it will be easy to enter the word of sl as a company and be efficient at it. but if you would ever make such a decision i would advice you to take it big and try to stick your existence into every corner! aggressive marketing i guess. i also read that people are making a lot of money in sl. and i don't mean the monopoly-kind; i'm talking about the "real" stuff. maybe we should exploit our skills in this, or any other, virtual world to spread our vision and material and gain some bucks while we're at it. eventually these virtual worlds will become increasingly real to us, especially with the developed of even more powerful computers. to me the scary part arrives when it becomes hard to define "virtual" from "real". when the time has finally come to tap into our brains and experience everything that happens around is in such a virtual world and perceive it as “real” i wonder where we'll end up. i believe that when such a moment is arriving you should maintain a firm hand on your personality and brand position. but that's all for now. i'm off consuming the da vinci code. i heard it is quite good with some salt and pepper! feeding time! [brian assumes i consume reading material...could be true]

i liked the idea at first, but remain skeptical. such a thing is a far-away link from you “real” situation. so how real are your emotions who you reflect inside of this world? the balance is hard to justify; the same as when a camera is pointed at you; you start behaving different. in such a world there are now limits to what you can do. so i wonder how serious people take their second personality.

it’s like escapism all over the place! people who are afraid, misunderstood or who can’t just be themselves in our “real” world can escape and act as they wish in this new world with their new identity. maybe it will eventually become a social gathering of people who are not social enough to roam the real world. [huge storage facilities where geeks are linked to sl and fed intravenously.

i don’t think it will be easy to enter the word of sl as a company and be efficient at it. but if you would ever make such a decision i would advice you to take it big and try to stick your existence into every corner! aggressive marketing i guess.

i also read that people are making a lot of money in sl. and i don’t mean the monopoly-kind; i’m talking about the “real” stuff. maybe we should exploit our skills in this, or any other, virtual world to spread our vision and material and gain some bucks while we’re at it.

eventually these virtual worlds will become increasingly real to us, especially with the developed of even more powerful computers. to me the scary part arrives when it becomes hard to define “virtual” from “real”. when the time has finally come to tap into our brains and experience everything that happens around is in such a virtual world and perceive it as “real” i wonder where we’ll end up.
i believe that when such a moment is arriving you should maintain a firm hand on your personality and brand position.

but that’s all for now. i’m off consuming the da vinci code. i heard it is quite good with some salt and pepper!

]]> By: Martijn http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-179 Martijn Tue, 19 Dec 2006 12:04:59 +0000 http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-179 yes the virtual world definitely also offers you a lot of opportunities which are worth it!!! having your design agency online would surely benefit the company. however meeting ones in a while offline is also this advisable. however i dont say we should be blind to the opportunities, but brand exposure is not the right thing to do by now. today i read an other article about second life, that compared it to a cafetaria, a place to go out and have some fun. only brands who fit in this image will be able to succeed here. not companies like abn-amro who recently entered second life. but i'm really curious about what you designers think would be the best opportunities in virtual worlds? are future virtual worlds comparable to current or will there be a whole different view on use of virtual worlds? yes the virtual world definitely also offers you a lot of opportunities which are worth it!!! having your design agency online would surely benefit the company. however meeting ones in a while offline is also this advisable. however i dont say we should be blind to the opportunities, but brand exposure is not the right thing to do by now.
today i read an other article about second life, that compared it to a cafetaria, a place to go out and have some fun. only brands who fit in this image will be able to succeed here. not companies like abn-amro who recently entered second life.
but i’m really curious about what you designers think would be the best opportunities in virtual worlds? are future virtual worlds comparable to current or will there be a whole different view on use of virtual worlds?

]]> By: Brian http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-178 Brian Tue, 19 Dec 2006 07:37:31 +0000 http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-178 I think its very interesting to have a virtual world with different rules, morals and rational, where people can escape our real world, mainly for entertainment purposes. Of course these different morals and rational need to make sense, and should not encourage people into irresponsible behaviour, as it is likely to cause trouble in the real world as well. But lets think outside the little 'second life box', what about running a company in virtual world. Or actually have a virtual office for your employees to work in, while the clients are from the real world, and the work is too. What I mean is, the people that work in your office, don't need to be in the same room to work in the same (virtual) workspace, they just log in everyday 9 to 5, from wherever they like. Some of the advantages of this virtual workspace: - the office design can be very unique - the location can be anywhere - all employees use computer to work, so software integration is easy - for example sharing of files, co-op, multi-tasking is easier - add webcams and voip to keep it real, your virtual phone is linked to your real desk one Oke one more cool feature to this virtual world concept, you can have a store in the middle of a city, which allows people to enter your virtual office, but only true a computer screen interface, and Sims like character. Of course its possible to have client meetings, and presentations in the same manner trough the internet access of your company... [just let me know what you think, anyone like to work in such a virtual/hybrid company] I think its very interesting to have a virtual world with different rules, morals and rational, where people can escape our real world, mainly for entertainment purposes. Of course these different morals and rational need to make sense, and should not encourage people into irresponsible behaviour, as it is likely to cause trouble in the real world as well.

But lets think outside the little ’second life box’, what about running a company in virtual world.
Or actually have a virtual office for your employees to work in, while the clients are from the real world, and the work is too. What I mean is, the people that work in your office, don’t need to be in the same room to work in the same (virtual) workspace, they just log in everyday 9 to 5, from wherever they like.

Some of the advantages of this virtual workspace:
- the office design can be very unique
- the location can be anywhere
- all employees use computer to work, so software integration is easy
- for example sharing of files, co-op, multi-tasking is easier
- add webcams and voip to keep it real, your virtual phone is linked to your real desk one

Oke one more cool feature to this virtual world concept, you can have a store in the middle of a city, which allows people to enter your virtual office, but only true a computer screen interface, and Sims like character. Of course its possible to have client meetings, and presentations in the same manner trough the internet access of your company…

[just let me know what you think, anyone like to work in such a virtual/hybrid company]

]]> By: Guus http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-177 Guus Tue, 19 Dec 2006 04:57:59 +0000 http://www.studio469.com/blog/2006/12/marketing-monday-2-if-everybody-looked-the-same.htm#comment-177 I'm actually afraid of virtual communities like these, and seeing your conclusion it remembers me of a youtube movie I once saw. A young world of warcraft player died in real life, and after that there was an online ceremony. People all came to one place to pay respect to this real person. Then there was this 'smart' group of people that assembled many weapons, and slaughtered all the virtual players at the ceremony in one quick blow... This to me is scary because it shows the lack of respect people can have for each other. And then second life takes it a little further by re-creating life instead of a fantasy world like world of warcraft. If you design the virtual world like the real one, at least have the same enforcement of law and or morals... I’m actually afraid of virtual communities like these, and seeing your conclusion it remembers me of a youtube movie I once saw.

A young world of warcraft player died in real life, and after that there was an online ceremony. People all came to one place to pay respect to this real person. Then there was this ’smart’ group of people that assembled many weapons, and slaughtered all the virtual players at the ceremony in one quick blow…

This to me is scary because it shows the lack of respect people can have for each other. And then second life takes it a little further by re-creating life instead of a fantasy world like world of warcraft.

If you design the virtual world like the real one, at least have the same enforcement of law and or morals…

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