We live in a world of absolute INNOVATION OVERLOAD: clever entrepreneurs, inventors, and marketers from all over are coming up with so many innovative ideas, that even innovation blogs have a hard time keeping track. Trendwatching.com has a superb trendbriefing up talking about new trends in the innovative industries, simply a must read for new designers. Below you will find the main points of the trend briefing, with a link at the bottom to the full briefing.

1. Everything can and will be upgraded

From Canada to China, hundreds of millions of consumers are becoming more prosperous every year. And the really prosperous ones already have everything they really need. No wonder, then, that a trend like MASSCLUSIVITY (exclusivity and luxury for the masses) shows no signs of slowing down. So what’s next? How about UPGRADE EVERYTHING?

2. Everyone needs daily lubricants

The convenience trend, which is all about making harried lives easier, is not only going to be with us for a long time to come, it’s also one of those trends that make it easy to come up with new business concept and ideas. After all, what can NOT be made easier? Don’t forget, to consumers, time is the new currency.

3. A world without online oxygen? Never!

Think the online revolution is entering a more consolidated phase? Neither do we. Consumers are deeply addicted to ONLINE OXYGEN, still spending more time online year in year out. They want to be online, they need to be online. There is no better space to innovate, to endlessly introduce new services, than this one.

Read the whole article at Trendwatching.com

This entry was posted on Monday, August 21st, 2006 at 21:49 and is filed under Trend Briefing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.