TREND BRIEFING #2: CUSTOMER MADE
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The second trend briefing, which is actually an update of the Customer Made trend. We all recognice this trend, it’s about the co-creation of products, where the business meets the customer.
A catchy example is the lego factory
It has been around for a while, but it remains an inspiring example of how to truly unleash THE GLOBAL BRAIN. Children and other building enthusiasts visiting the site are invited to design models (using easy to use, free downloadable software) and take part in competitions for LEGO prizes. A popular contest last year entitled winners to have their model mass produced and sold in Shop@Home, receiving a 5% royalty on each set sold. While customers can still upload their creations and have them become part of Lego’s official catalogue, the royalty scheme sadly has been nixed.Â
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