SAN FRANCISCO - A syndication service that delivers commentary from 600 bloggers for use by newspaper publishers is set to launch on Tuesday, further blurring the lines that divide blogs and mainstream media.
BlogBurst, as the service from blog technology company Pluck Corp. is known, includes headlines and articles for use by newspaper publishers in the news or feature sections of their online services, as well as print editions.
Pluck initially has signed up Gannett Co. Inc., Washington Post Co., San Francisco Chronicle, Austin American-Statesman and San Antonio Express. Eventually, the Austin, Texas-based company will offer BlogBurst editorial materials to niche business and overseas publications.
Newspapers are looking to BlogBurst to provide expert blog commentary on travel, women’s issues, technology, food, entertainment and local stories, areas where publishers may not have dedicated staff, Pluck Chief Executive Dave Panos said

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