What The Heck Does SEO Mean?
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SEO stands for Search Engine Optimization. It utilizes on-page and off-page optimization techniques to rank a website or page in search engines. If you have a website, you want to get traffic to it. SEO is how you do that. You cannot just set up a site and expect it to draw traffic without doing any SEO work.
On-page optimization includes keyword titles, headers, keyword density and internal link structure. A website should use keyword rich titles and headers while trying to maintain a keyword density that search engines consider optimal. Internal link structure will help get your pages listed in the search engines.
Off-page optimization is getting links from other websites going into your own. The more links you have the higher you will usually rank. Ranks from big sites are always more useful than links from less successful websites. The relevancy of the site linking in and the anchor text that you use also play a big role in SEO.
SEO can seem like a complicated bit of business. You can write the best, most original and informative content imaginable but without proper SEO techniques, you will not see the traffic that you should. A little studying on SEO can go a long way.